MKT 560 Portfolio in Practice

Portfolio in Practice is a culminating graduate course designed to help students showcase their expertise and strategic thinking in marketing communications. Beyond compiling past work, students will curate and refine projects into professional case studies, highlighting objectives, challenges, strategies, and results. The course emphasizes personal branding, digital presentation, and career readiness through portfolio design, resume development, and networking strategies. Students leave with a polished portfolio that reflects their creative, analytical, and strategic capabilities for the global marketplace.

Credits

3

Prerequisite

MKT 501, MKT 502, MKT 504, MKT 505, MKT 510, MKT 522, MBA 522, MKT 525, and MKT 530

Corequisite

None