MKT 502 AI Efficacy and Ethics in Marketing

This graduate course examines the role of artificial intelligence in modern marketing, balancing its vast potential with ethical considerations. Students will explore AI-driven strategies for data analysis, personalization, and campaign optimization while critically evaluating issues of bias, transparency, privacy, and manipulation. Through case studies, ethical frameworks, and applied decision-making exercises, the course equips future marketing leaders to integrate AI effectively and responsibly, ensuring strategic efficacy without compromising consumer trust or societal values.

Credits

3

Prerequisite

None

Corequisite

None