MKT 525 Selling Through Short-Form Video

This course explores the art of visual storytelling through hands-on video creation. Students will learn how to craft compelling narratives using video formats, including vlogs, video ads, video montages, and commercial making. Emphasis is placed on creative concept development, scripting, filming techniques, and editing to engage diverse audiences across digital platforms. Through practical projects, students will gain experience in producing videos that inform, entertain, and persuade. By the end of the course, students will have a collection of dynamic video projects that showcase their ability to tell stories with impact.

Credits

3

Prerequisite

MKT 501 and MKT 502

Corequisite

None