MKT 530 Global Communication: Media Messaging

Global Communication: Media Messaging explores the strategies, challenges, and opportunities of professional communication in an interconnected world. This course examines how cultural, economic, political, and technological forces shape global branding and messaging across media. Students will learn to develop integrated marketing campaigns for diverse markets. Topics include global market research, brand reputation management, and cultural considerations. Students gain the skills to craft impactful, culturally resonant campaigns across international markets using social media, AI, and e-communications.

Credits

3

Prerequisite

MKT 501 and MKT 502

Corequisite

None