MKT 504 Branding and Content Creation

This course covers the strategic use of content to attract new customers and retain current customers. It trains students in content management, design applications, and platforms to successfully create effective branding. Students will explore and produce branding elements, including visual identity and creative strategies, using contemporary, user-friendly design tools. Emphasis is placed on the evolving role of marketers as both strategists and creators, with students developing hands-on design skills for print and digital media.

Credits

3

Prerequisite

MKT 501 and MKT 502

Corequisite

None