MKT 510 Market Research for Design and Innovation

Innovation and design in products and services are increasingly important in competitive markets. Students explore how to use market research data to create a competitive advantage and more deeply understand consumers’ needs, preferences, and behaviors. Students learn the fundamentals of market research, aesthetics, design principles, and design development processes. This course also addresses methods and approaches to think more creatively, break paradigms, better visualize possibilities, and develop innovative and sustainable business models.

Credits

3

Prerequisite

MKT 501 and MKT 502

Corequisite

None