MKT 422UA Consumer Behavior

This course provides an analysis of consumer shopping behavior, spending habits, and purchasing preferences, and explores marketing strategy approaches that align with how consumers perceive, evaluate, select, and spend. Students examine behaviors associated with consumer actions as they develop data-informed marketing strategies. In this course, students strengthen their analytical skills by examining and processing quantitative and qualitative data to map trends, uncover insights, and identify effective outreach to target audiences. (For students in the Marketing Accelerated Pathway or Marketing Advanced Standing Concentration only).

Credits

5

Prerequisite

Acceptance to the Marketing Accelerated Pathway or approval for Marketing Advanced Standing Concentration

Corequisite

None