MKT 404UA Branding and Content Creation

This course covers the strategic use of content to attract new customers and retain current customers. It trains students in content management, design applications, and platforms to successfully create effective branding. Students explore and produce branding elements, including visual identity and creative strategies, using contemporary, user-friendly design tools. Emphasis is placed on the evolving role of marketers as both strategists and creators, with students developing hands-on design skills for print and digital media. (For students in the Marketing Accelerated Pathway or Marketing Advanced Standing Concentration only).

Credits

5

Prerequisite

Acceptance to the Marketing Accelerated Pathway or approval for Marketing Advanced Standing Concentration

Corequisite

None