MKT 422 Consumer Behavior

This course provides an analysis of consumer shopping behavior, spending habits, and purchasing preferences, and explores marketing strategy approaches to meet the ways in which consumers perceive, select, and spend. Students will examine behaviors associated with consumer actions as they develop marketing strategies. In this course, students will exercise their analytical skills by examining and processing quantitative and qualitative data to map trends and identify effective outreach to target audiences. Pre-requisite(s): ENG 101, ENG 201, MKT 205, MKT 300 with a grade of a "C" or better or equivalent as determined by advisor or permission of Program Chair or designate. Co-requisite(s): None. 5 quarter hours

Credits

5