MKT 410UA Market Research for Design and Innovation

Innovation and design in products and services are increasingly important in competitive markets. Students explore how, by utilizing market research data, they can create a competitive advantage and more deeply understand consumers’ needs, preferences, and behaviors. Students learn the fundamentals of market research, aesthetics, design principles, and the design development process. This course also addresses methods and approaches to think more creatively, break paradigms, better visualize possibilities, and develop innovative and sustainable business models. (For students in the Marketing Accelerated Pathway or Marketing Advanced Standing Concentration only).

Credits

5

Prerequisite

Acceptance to the Marketing Accelerated Pathway or approval for Marketing Advanced Standing Concentration

Corequisite

None