MBA 422UA Strategic Marketing and Storytelling

This course is designed to provide a foundation of strategic marketing knowledge and practical skills that will enable the student to develop and implement strategic marketing programs in future work situations. The course will examine marketing principles, behavioral economics, storytelling, and their application to strategic marketing problems in a competitive global environment. Issues addressed will include consumer research, product development, pricing decisions, distribution management, integrated marketing communications; visual and written storytelling, performance measures, and the potential financial impact.

Credits

5

Prerequisite

Completion of 90+ QH; and CGPA of 3.0 or higher; or permission of the Program Chair/Director or designate

Corequisite

None