Innovation, Influence, and Insight Concentration (Advanced Standing)
The Innovation, Influence, & Insight Concentration equips students with the skills to analyze complex business problems, generate innovative solutions, and influence decision-making. The concentration integrates critical thinking and research methods with creativity, business innovation, and strategic marketing. Students learn to turn data into insight, apply critical thinking approaches to solve market challenges, and communicate strategies through clear, persuasive storytelling. The completion of this concentration prepares students for roles that require evidence-based strategy, cross-functional collaboration, and market-focused leadership.
Program Details
- Requires 15 QH for completion
- Requires a minimum grade of "C" for each course in the concentration. Note: A minimum grade of a "B" is required for the course to count towards graduate credit.
- Requires completion of all courses at NLU. Credit for Prior Learning will not be accepted.
- All courses are cross-listed with graduate level courses:
This is an advanced standing concentration that can be applied toward specific graduate degrees; see more details below.
Program Learning Outcomes
PLO-1. Analyze complex business problems using critical thinking and applied research methods to generate evidence-based insights that inform strategic decisions.
PLO-2. Design innovative business solutions by applying creative and design-thinking approaches that address market opportunities, organizational constraints, and stakeholder needs.
PLO-3. Evaluate market and customer data to develop strategic marketing recommendations grounded in research, analysis, and measurable outcomes.
PLO-4. Develop and communicate persuasive business narratives that translate insight and strategy into clear value propositions for internal and external stakeholders.
PLO-5. Integrate analysis, innovation, and influence to support cross-functional collaboration and effective execution in dynamic business environments.
Innovation, Influence, & Insight Concentration- 15 SH
Required Courses
| RES 410UA | Critical Thinking and Research Skills | 5 |
| RES 407UA | Creativity and Business Innovation | 5 |
| MBA 422UA | Strategic Marketing and Storytelling | 5 |
Advanced standing requirements:
Students completing the advanced standing courses in the Innovation, Influence, & Insight concentration are eligible to have these courses applied to degree requirements both in their current undergraduate program and, upon meeting eligibility criteria and acceptance, to the specifically designed NLU graduate program. This concentration serves as an advanced pathway to the Master of Business Administration (MBA) program. To be eligible, students must complete the advanced standing courses at NLU. Students should contact their Academic Advisor for details as certain rules apply.