MKT 410 Market Research for Design and Innovation

Innovation and design in products and services is increasingly important. Students explore how, by utilizing market research data, they can create competitive advantage and understand consumers’ needs. Students learn the basics of market research, aesthetics, design principles, and the design development process. This course also addresses methods and approaches to think more creatively, to break paradigms, to better visualize options, and to find and develop innovative business models. Pre-requisite(s): MKT 300. Co-requisite(s): None. 5 quarter hours