MKT 405 Digital Marketing and Advertising

Digital marketing is increasingly the core of how organizations build brands, connect with customers, and sell products. Understanding how to craft and manage an online presence is a fundamental skill for contemporary marketers. In this course, students learn how to think digitally from a strategic and tactical standpoint, while obtaining practical implementation skills. They learn the fundamentals of the most important digital channels, including key course introduces important concepts in content marketing, which is the fuel of the most successful digital campaigns. Additionally, students learn how to use data to successfully target their audiences as well as how to track and measure success. Pre-requisite(s): COM 104, MKT 300, or by permission of chair or designate. Co-requisite(s): None. 5 quarter hours