MKT 300 Principles of Marketing

This course introduces the essential theories and practices of marketing. Students learn about and apply foundational concepts and skills related to market analysis and strategy, situation analysis, and execution of the marketing mix. Coverage includes the creation, communication, and delivery of value to targeted audiences, selected through the process of segmentation. Pre-requisite(s): ENG 101, ENG 201 with a grade of "C" or better or equivalent as determined by advisor or permission of Program Chair or designate. Co-requisite(s): None. 5 quarter hours