MKT 316 Event Marketing

Event Marketing provides students with an overview of the variations between marketing for events as opposed to marketing for products or services (e.g., to promote event registration vs. to sell a tangible product). In this course, students will build an event marketing plan to promote an event/events using marketing techniques across a selection of platforms. Pre-requisite(s): COM 104, MKT 300 or by permission of chair or designate. Co-requisite(s): None. 5 quarter hours