MKT 315 Marketing for Nonprofits

Marketing for Nonprofits provides students with an overview of the variations of methods and intentions between marketing for nonprofits as opposed to marketing for for-profits (e.g., to foster a cause vs. to make a sale). This course also provides an overview of common nonprofit efforts that require focused marketing (e.g., membership, donation, and conference promotions). Additionally, this course supplies students with practical information such as marketing techniques and nonprofit marketing campaign design. Pre-requisite(s): COM 104, MKT 300 or by permission of chair or designate. Co-requisite(s): None. 5 quarter hours