MBA 522 Strategic Marketing and Storytelling

The course is designed to provide a foundation of marketing knowledge and practical skills that will enable the student to develop and implement strategic marketing programs in future work situations. The course will examine marketing principles, behavioral economics, storytelling, and their application to strategic marketing problems in a competitive global environment. Issues addressed will include consumer research, product development, pricing decisions, distribution management, integrated marketing communications; visual and written storytelling, performance measures, and the potential financial impact. Prerequisite(s): Admission to the MBA Program; MBA 500; or Program Chair approval. Co-requisite(s): None. 3 semester hours