MBA 521 Market Research

This course is an introduction to the marketing research process and the basics of quantitative and qualitative analysis. Students will learn to define the research problem, select an appropriate research design, create visual displays to present the findings from a marketing research study, and learn how to analyze customer databases and surveys using statistical software. Pre-requisite(s): MBA 505, MBA 507 or permission of the Program Director. Co-requisite(s): None. 3 semester hours