HED 622 Strategic Marketing and Enrollment Management

This course reviews strategic enrollment management in higher education institutions. Topics covered include marketing the institution, strategies for attracting applicants, the application process, and predicting and managing enrollment trends. Students explore the roles of college and university admissions officers and advisors, customer relationship and student management systems and their impacts, and their integration with institutional research. The course focuses on ways to attract and retain students and integrate them into the institution’s community. Pre-requisite(s): HED 600 and RES 600; or permission of Program Chair or designate. Co-requisite(s): None. 3 semester hours