KBPA 155 Social Media

The landscape of marketing has been changing for both large and small brands. Influencer marketing has taken huge strides and is here to stay and grow. Students will define and learn how to manage their own brand on social media platforms. Students will explore styles, strategy, and the tools to create great images and content to develop their own social media voice. Pre-requisite(s): None. Co-requisite(s): None. 2 quarter hours