DTE 520 Fundamentals of Effective Sales Strategy

This course is designed to introduce students to sales strategy and influencing consumer decision making through effective selling techniques and storytelling. Students will also discuss sales and market strategies for women-owned businesses and leadership theories that can be applied to enhance selling ideas to external and internal stakeholders and customers. Other topics include ethics in sales, trust- based selling, strategic prospecting, and creating a sales dialogue. Equipped with this knowledge and using their diverse business model canvases, students will create an effective sales strategy and sales pitch for their product or service ideas. Pre-requisite(s): DTE 500, DTE 501, DTE 505, DTE 502, DTE 510, DTE 503, and DTE 515; or permission of Program Chair or designate. Co-requisite(s): None. 3 semester hours