MKT 205 History of Advertising

This course examines the history of advertising from the American Industrial Revolution to the modern day. MKT 205 surveys the creational aspects of advertising since the late 1800s with a focus on consumer culture, product demands, and technology in an ever-changing landscape. Students will study the different channels and platforms used by advertisers and how their marketing approaches shifted according to the economic, political, social, and technological changes that have transpired over the past 150 years. Pre-requisite(s): ENG 101, ENG 201 with a grade of "C" or better or equivalent as determined by advisor or permission of Program Chair or designate. Co-requisite(s): None. 5 quarter hours