MGT 535 Strategic Fundraising and Philanthropy

This course provides an overview of fundraising and philanthropy, with a particular emphasis on the psychology of fundraising, donor motivation, and strategic management and planning of the fundraising process. Topics covered in this course also include fundraising strategies, such as direct mail, annual giving, capital campaigns, major gifts, and planned giving; and funding sources, including private, corporate, government, and foundation giving. Fundraising research and donor cultivation, recognition, retention, and advancement are additional themes of interest. Pre-requisite(s): Graduate status. Co-requisite(s): None. 3 semester hours