LAP 645 Social Marketing and Thought Leadership

This course will examine promoting social change through the use of Social Marketing (focused on individual behavior change) as well as shaping public debate at the macro level. The 4 P’s (Price, Product, Promotion and Placement) of Social Marketing will be covered including review of successful applications, consideration of how to apply these Social Marketing principles to new topics and examination of the difficulties of applying this technique to complex social problems. Thought leadership will be covered with a specific focus on students finding their social issue expertise and learning how to position their arguments at a macro level. Pre-requisite(s): None. Co-requisite(s): None. 3 semester hours