COM 406 Public Relations in Contemporary Society

This course addresses essential skills for modern public relations (PR) professionals including the use of social media, crisis communications, event planning, and client communications. In addition, students discuss PR-related issues in ethics, employee relations, technology, and social media impact. They further research risk assessment and crisis management issues. Pre-requisite(s): COM 104 and COM 105; or permission of Program Chair or designate. Co-requisite(s): None. 5 quarter hours