BDA 511 Emerging Topics in Business Data Analytics II

Students explore business data analytics from a managerial perspective to understand Big Data’s influence on an organization’s activity in emerging industry sectors such as Health Care, Banking/Finance, and Marketing/Services. Students learn how data-informed strategies to create a competitive advantage and enhance the return on investment (ROI) in an industry, sector, or organization. Students are introduced to emerging data collection strategies, tools, and techniques currently used to develop actionable insights focused on informing organizational goals and delivering value. Prerequisite(s): BDA500, RES510, BDA502, BDA505, BDA506, BDA507, and BDA509; or permission of Program Chair or designate. Co-requisite(s): None. 3 semester hours