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Marketing Minor

By minoring in Marketing, students will acquire the knowledge and skill sets necessary to influence target audiences across channels, such as online, print, face-to-face, audio, and video. Marketing is a rich field, and by minoring in Marketing, undergraduates will be better prepared for careers that support all types of organizations, including nonprofits, startups, Fortune 500 companies, advertising agencies, and more. Students will study event marketing, digital marketing, market research, social media campaigns, small business marketing, marketing for nonprofits, and more. Upon completion of the Marketing minor, students will graduate with a portfolio of polished marketing pieces and a wealth of new experiences, demonstrating career preparedness and industry know-how.

This minor is offered fully online or in blended format. 

Program Learning Outcomes (PLOs)

At the completion of the Marketing minor, students will be able to:

  1. Identify target markets and audiences for customized marketing campaigns.
  2. Differentiate for-profit, non-profit, B2B, and B2C marketing approaches.
  3. Design and execute marketing campaigns across a variety of platforms.
  4. Generate and explain campaign analytics to measure service or product movement.
  5. Recognize the most contemporary trends, including social media, and digital advertising.

Minor Details:

  • Requires 30 QH for completion
  • Students may transfer in up to 15 quarter hours or 3 courses that can be applied toward the minor
  • Requires a minimum grade of "C" for each course in the minor

Note: The same courses may not be used to satisfy the minor, concentration, and/or program major requirements. 

Program Details

  • Requires 30 QH for completion
  • Students may transfer in up to 15 quarter hours or 3 courses that can be applied toward the minor
  • Requires a minimum grade of "C" for each course in the minor

Note: The same courses may not be used to satisfy the minor, concentration, and/or program major requirements. 

Program Learning Outcomes

At the completion of the Marketing minor, students will be able to:

  1. Identify target markets and audiences for customized marketing campaigns.
  2. Differentiate for-profit, non-profit, B2B, and B2C marketing approaches.
  3. Design and execute marketing campaigns across a variety of platforms.
  4. Generate and explain campaign analytics to measure service or product movement.
  5. Recognize the most contemporary trends, including social media, and digital advertising.

Required Courses

Marketing Minor

MKT 205History of Advertising

5
and
MKT 300Principles of Marketing

5
or
MKT 315Marketing for Nonprofits

5
and
MKT 316Event Marketing

5
MKT 324Small Business Marketing

5
MKT 405Digital Marketing and Advertising

5
MKT 410Market Research for Design and Innovation

5

Note:

  • Students majoring in the B.A. in Business Administration must complete MKT 315 in place of MKT 300 to be applied toward the minor
  • MKT 315 is not a required course for the Marketing minor for students that are not majoring in Business Administration
  • Students that have declared the B.A. in Marketing or B.A. in Education programs cannot enroll in this minor