MGT 458 Marketing for Managers

This course examines the basic principles and concepts of the marketing function within a variety of organizational settings. This course focuses on the practical application of skills and knowledge to one's personal and professional life. This includes examination of contemporary marketing theories, practices, and issues. The student identifies the marketing strategy of the organization, and analyzes its application to actual outcomes; employs creative as well as critical thinking skills; identifies and analyzes a marketing opportunity or problem, through the development of a marketing plan. Prerequisite(s): Admission to the BSM Program and MGT403, MGT410, MGT431, MGT478. Co-prerequisite(s): None. 4 quarter hours